Fairsquared

A question we are often asked is the one about our name. Often one or the other stumbles upon it. Although we have thought when founding the company that it’s quite intuitive and logical. Well, that’s obviously something you can make an mistake. 😉 So, literally translated into German FAIR SQUARED means the square of FAIR, FAIR2 so to say. Not less, not more. Since then, there are different versions which all fit the intention: We’d like to do our best for our partners all over the world. And as we’ve learnt throughout the years that fair trade really works, we’re still proud to carry the “fair” in our name. Ever since the founding, we have maintained the claim to be international and see ourselves as activists for complete transparency and creative ideas.